How do you compare?

For a lot of business-to-business companies, there’s still too much guesswork in online marketing. This inforgraphic from marketing sofrware company Optify  provides lays out specifics you can use for comparison.


Video: What to look for in a good metric


Data should inform action, not dictate it

From Jonah Berger, Wharton professor and NYTimes best selling author.

Key quote:

Measurement is great. Without it we don’t know where we are, how we’re doing, or how to improve. But we need to be careful about how we use it. Because without realizing it, measurement determines rewards and motivation. It determines what people care about, what [...]

Video: What if you lose your biggest customer?