Quarters

Data should inform action, not dictate it

From Jonah Berger, Wharton professor and NYTimes best selling author.

Key quote:

Measurement is great. Without it we don’t know where we are, how we’re doing, or how to improve. But we need to be careful about how we use it. Because without realizing it, measurement determines rewards and motivation. It determines what people care about, what they work to achieve, and whether they cheat to get there. Tracking student test scores helps measure achievement, but it also encourages teachers to teach to the test.

Read the full article here.

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