Quarters

INSIGHTS: Astrophysics vs. Kim Kardashian

When it comes to online content, what gets shared versus what gets read? According to a recent study released by 33Across, the answer is surprising: We share articles that make us feel good about ourselves. We read articles we find engaging.

The study’s explain this as “Astrophysics vs. Kim Kardashian.”

“Why would an article about Pluto being de-categorized [...]

INSIGHTS: Make your tweets work harder

 

From Entrepreneur.

NEWS: Praise for Indianapolis

As part of a series examining the impact of the Great Recession on different cities, Entrepreneur Magazine visited Indianapolis and was surprised to find a growing, vibrant entrepreneurial community.

Key quote:

“Long known for its motor speedway and basketball courts, Indiana’s capital city of about 830,000 people is quietly bringing up creative new ventures and high-tech enterprises.”

To [...]

Can’t close? 10 surprising reasons salespeople lose out

Nobody closes every sale, but why not? A recent post on the Harvard Business Review Blog Network lists ten common reasons why sales fail:

Indecision — a good pitch that generates a lot of enthusiasm slowly fades… because… the company… just… takes… forever… to… commit.
Stalled sales cycle – a good pitch that generates a lot of enthusiasm goes nowhere [...]

News: Unemployment rate drops to 7.7 percent

The American economy added 236,000 positions in February, the Labor Department reported on Friday, while the unemployment rate fell to 7.7 percent, its lowest since December 2008.

From The New York Times.

Do you have what it takes to start a company?

For anyone thinking of striking out on their own, the first question is usually “Do I have what it takes?” (And is sometimes follows with “Am I crazy?”) Being an entrepreneur means working long hours and taking on lots of risk, but for many the rewards are worth it – even if they ultimately fail.

What’s interesting [...]

Is marketing a waste of money?

Given the economic turmoil of the last few years, it’s easy to understand why so many companies have scrutinized their marketing budgets. “How much are we spending?” “What kind of results are we getting?” “Can we get by with less?”

A recent case study in Forbes reports on a company that asked those questions and then spent [...]

How much do you make?

Most people like to keep their finances to themselves, especially when it comes to take-home pay. What’s great about this series of articles from the New York Times is that it paints a detailed, accurate picture of the typical small business owner: a smart, hard-working person who struggles to keep his business growing while trying [...]

The 7 stages of small business success

From Infusionsoft

The dirty, little secret to smarter growth?

According to Inc., the key to growth for a lot of companies is to narrow their focus instead of expanding it. We’ve seen this as well. Why does this work?

Small entrepreneurial companies need to adapt to their customer needs, adjusting their business model accordingly to grow revenue. But once [they've] built a successful company, [they've] also likely [...]

Data-rich; Insight-poor. Does this describe you?

News: Small Business Optimism Rises

Key quote:

57 percent of respondents said they expected their financial situations 12 months from now to be either very good or somewhat good, an increase of seven percentage points.

To read the entire article: go to Inc.