Quarters

INSIGHTS: Astrophysics vs. Kim Kardashian

When it comes to online content, what gets shared versus what gets read? According to a recent study released by 33Across, the answer is surprising: We share articles that make us feel good about ourselves. We read articles we find engaging.

The study’s explain this as “Astrophysics vs. Kim Kardashian.”

“Why would an article about Pluto being de-categorized [...]

What Thomas Edison teaches us about innovation (Hint: it’s not what you think)

If it weren’t for Thomas Edison, where would we be? But the man many consider to be the world’s greatest inventor was also the world’s greatest innovator — so what lessons can he teach us that we can use today?

Despite being known for saying “Genius is one percent inspiration and ninety-nine percent perspiration,” the true [...]

How big is your signature?

According to a recent report from researchers at the University of North Carolina’s Kenan-Flagler Business School and the University of Maryland, signature size matters:

People see a signature as a stand-in for themselves, and a bigger, more prominent moniker reveals a person’s larger-than-average self-regard, the research explains. If you have a big autograph, you’re not necessarily a [...]

Is marketing a waste of money?

Given the economic turmoil of the last few years, it’s easy to understand why so many companies have scrutinized their marketing budgets. “How much are we spending?” “What kind of results are we getting?” “Can we get by with less?”

A recent case study in Forbes reports on a company that asked those questions and then spent [...]

The dirty, little secret to smarter growth?

According to Inc., the key to growth for a lot of companies is to narrow their focus instead of expanding it. We’ve seen this as well. Why does this work?

Small entrepreneurial companies need to adapt to their customer needs, adjusting their business model accordingly to grow revenue. But once [they've] built a successful company, [they've] also likely [...]