Quarters

INSIGHTS: Astrophysics vs. Kim Kardashian

When it comes to online content, what gets shared versus what gets read? According to a recent study released by 33Across, the answer is surprising: We share articles that make us feel good about ourselves. We read articles we find engaging.

The study’s explain this as “Astrophysics vs. Kim Kardashian.”

“Why would an article about Pluto being de-categorized [...]

INSIGHTS: Make your tweets work harder

 

From Entrepreneur.

Can’t close? 10 surprising reasons salespeople lose out

Nobody closes every sale, but why not? A recent post on the Harvard Business Review Blog Network lists ten common reasons why sales fail:

Indecision — a good pitch that generates a lot of enthusiasm slowly fades… because… the company… just… takes… forever… to… commit.
Stalled sales cycle – a good pitch that generates a lot of enthusiasm goes nowhere [...]

What Thomas Edison teaches us about innovation (Hint: it’s not what you think)

If it weren’t for Thomas Edison, where would we be? But the man many consider to be the world’s greatest inventor was also the world’s greatest innovator — so what lessons can he teach us that we can use today?

Despite being known for saying “Genius is one percent inspiration and ninety-nine percent perspiration,” the true [...]

Why a water bottle is a better motivator than money

Hard to believe, but a recent experiment by German and Swiss researchers quoted in the Harvard Business Review suggests that thoughtful, non-monetary incentives have a greater impact on productivity than cold, hard cash.

 

The upshot? It really is the thought that counts — while employees appreciate money, they appreciate the effort employers put into selecting gifts [...]

Why men and women get stressed at work

From The Wall Street Journal.

How big is your signature?

According to a recent report from researchers at the University of North Carolina’s Kenan-Flagler Business School and the University of Maryland, signature size matters:

People see a signature as a stand-in for themselves, and a bigger, more prominent moniker reveals a person’s larger-than-average self-regard, the research explains. If you have a big autograph, you’re not necessarily a [...]

Do you have what it takes to start a company?

For anyone thinking of striking out on their own, the first question is usually “Do I have what it takes?” (And is sometimes follows with “Am I crazy?”) Being an entrepreneur means working long hours and taking on lots of risk, but for many the rewards are worth it – even if they ultimately fail.

What’s interesting [...]

Is marketing a waste of money?

Given the economic turmoil of the last few years, it’s easy to understand why so many companies have scrutinized their marketing budgets. “How much are we spending?” “What kind of results are we getting?” “Can we get by with less?”

A recent case study in Forbes reports on a company that asked those questions and then spent [...]

Insight: when it comes to hiring top talent, faster is better

How long does your hiring process last? According to Fast Company, a common mistake most companies make is to take it nice and slow. The result? They miss out when top talent gets an offer from somebody else, first.

To read the entire article, click here.

How much do you make?

Most people like to keep their finances to themselves, especially when it comes to take-home pay. What’s great about this series of articles from the New York Times is that it paints a detailed, accurate picture of the typical small business owner: a smart, hard-working person who struggles to keep his business growing while trying [...]

The 7 stages of small business success

From Infusionsoft

Insights: Health insurance tips

Nothing seems to cause more headaches than employee healthcare coverage. If you’re trying to decide what to do, consider these five questions posed in a recent Los Angeles Times article.

1. Consider the nature of your business.
2. Don’t forget about the tax benefits of providing healthcare.
3. Keep in mind what your employees want.
4. Remember subsidies when [...]

Insights: why employees are unhappy

From Inc.